"Se le tiene" was a strategy of the Andi Foundation to show the ventures of vulnerable people throughout the country. We joined this campaign with an interactive 2D catalogue that explained to the companies what the program consisted of, their success stories and facilitated contact with entrepreneurs.

We show the catalogue through a touch screen located on a mobile phone that we manufacture for "you have it" inspired by the fruit gondolas. This interactive mobile would be a sensation in this and other events of the brand.