SOCCER PENALTY
RUSSIA 2018 WORLD SOCCER CUP ACTIVATION - CC AMERICA'S SQUARE AND SUPERMARKETS
We joined Chefrito to bring all the passion of the World Cup Russia 2018 to its users and generate brand awareness through this unforgettable experience.
We developed an application where participants could perform their best tricks to collect penalties; they only had to kick a virtual ball in front of a big screen and thus demonstrate their skills to score goals.
3916
AVERAGE OF
PARTICIPANTS
BRAND ACTIVATION
Our team took care of all the development and logistics to get to the 20 de Julio Metro Store, Success of CC Centro Mayor, Jumbo of CC Hayuelos, CC Mercurio Metro Store, CC Plaza de las Americas.
46
TOTAL DAYS
KINECT
To develop this digital version of football, we used a Kinect that allowed us to read the movements of users and transfer them to a 3D character that kicked the ball in the game, so it depended on the participants that the avatar scored the most goals.
