360 VIDEO° “SI BEBES, NO CONDUZCAS”
PREVENTION AND ROAD SAFETY CAMPAIGN 2018
COLOMBIA, ECUADOR, PERÚ
With an initiative by Bavaria we highlighted the negative effects of excessive alcohol consumption in order to sensitize users and invite them not to drive while intoxicated.
We recorded 2 videos 360° in the first person where the vision, hearing and behavior of the protagonist were affected by drinking too much alcohol. The scenario of this virtual reality experience was inside a car that the participant drove. The videos were accompanied by a series of pop-ups that offered data related to the effects of drunkenness.
VIRTUAL REALITY – 360 VIDEO°
This experience was recorded with a GoPro Fusion 360° camera and edited with visual effects that gave the sensation of being inside a fictitious world where you interacted in almost the same way as in the real world.
