CLEAN STAINS
2017 ACTIVATION – CC SANTAFÉ
We created a fun application in which more than 8,900 users competed to remove the most stains from various garments immersed in water.
This 3D experience put them in a tight spot, as they had to shake the Lavomatic containers in front of the screens, as if they were pouring the product into the water, and remove the stains in the shortest time possible.
PS MOVE
We needed a device that could point to a virtual target and interact physically with the application. So we found that the Ps Move was perfect. This little control has a gyroscope that helps us set its orientation in the real world and translate it into virtual space; that's why we decided to install the control inside an empty Lavomatic container and have users use it during the interaction.
