3D MAPPING
AUTOMOBILE SHOW 2018 - CORFERIAS
Volvo was about to launch its new XC-40 model to the market and needed to attract the glances of its younger customers, but to do so it would have to do something special and unique for everyone.
We had the new Volvo model quickly adapt to each customer's style so that they could identify with it in a matter of minutes.
We created an application that scans the color of each participant's clothes and projects it in the car with 2D animations making this a unique experience.
INTERACTIVE PROJECTION
Here the interactive projection starts when a camera scans the color of the garment and sends this information to the application, then a projector reproduces animations of the same color on the vehicle to the rhythm of electro-dance music; and this is how we integrate technology with experiential marketing.
