21 CHALLENGE
Regardless of age or stratum, all football lovers have played football at some point in their lives. That's why, this season, we joined CC Hayuelos to bring the Colombians a challenge they won't be able to resist: 21 touches on the ball without dropping it.
We developed a digital version of the classic challenge "21" and gave life to a 3D character dressed in the colors of the brand, which would appear on screen maneuvering a soccer ball. This avatar was controlled with the movements of the users that were read and replicated through a Kinect.